Last month, at Digital DNA, we attended a talk with an intriguing title ‘Why Digital Projects Fail’. As Agencies, usually, we like to talk about our successes and the results we can deliver for clients. The thought of mentioning failure before a project has even begun seems counter-intuitive, right?
But why does failure always have to be a negative thing?
In Silicon Valley, failure is seen as a badge of honour. You’re not a ‘real’ entrepreneur without a few failed start-ups under your belt. As the saying goes, you can’t make an omelette without breaking a few eggs.
We always like the be optimistic, especially when trying to sell our services to another business. Afterall they’re giving you their trust and money. We have pride in our abilities and we know we can deliver great work but every project is going to come with its own set of unique and unpredictable obstacles. So should we be preparing to fail from the outset? And how do you explain that to a client?