Equiniti Hazell Carr

Recruitment Lead Generation

% Lead conversion rate

Campaign Aims

Equiniti Hazell Carr Academy wanted to experiment with digital advertising for recruitment against their current traditional advertising methods. The company goal was to provide low-cost recruitment leads for a national finance company, targeting university graduates who lived or we’re keen on working in the Chester area.

Campaign Results

  • Cost per lead for less than £10
  • 1 million ad views in The Chester area.
  • 20% Lead conversion rate.
  • 2 x higher lead opt-in than traditional advertising methods.
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