- SEO : Search Engine Optimisation
- SEM : Search Engine Marketing
- INDEX : The database used by a Search Engine
- CRAWL : Google scanning your site to index your pages.
- KEYWORDS : The words you would use to get the best traffic for your website.
- SITEMAP : A blueprint of your websites structure, usually generated by your website.
Optimising for both people & robots!
Google and other search engines need help to understand your web page. Building and optimising your website should be designed so that both people and the search engines find what they are looking for on the page.
Submitting your sitemap to Google Webmasters gives Google an entire blueprint of the structure of your website, and with this, it can index your website accurately and find every page.
The content that you create needs to be developed with SEO in mind and follow the tech requirements of the search engines.
Fresh Content, fresh users.
SEM is not something that can be done at the outset and then left alone. Google changes the rules, the content needs to be fresh, the links built and the internal links managed.
Simply, the search engines, Google and Bing, want to provide the best answer to the search question that the person inputs to the search box. If your site and page provide that answer you will go up the rankings. If you don’t then you will disappear to the lagoon that is page 2.
Search engines are always improving, and you should improve with them! Hire Navatalk to look after everything to do with your SEO, SEM and content marketing.
We love finding business, fresh business is the lifeblood of SME’s and by using SEO we can improve your presence on search engines around the keywords that will bring you the most traffic and business.