Pitching the Instagram audience
Instagram is where the younger people hang out, sharing photos, keeping up to speed with fashion and celebrity, and seeing your ads.
The same… but different
Instagram is firmly part of the Facebook family
- Campaigns built using similar targeting
- Shop now campaigns now available, click through to e-commerce pages
- Strong brand images
Instagram and Social Media as a whole is no longer new, it is here, and it is part of life. People go online whenever it suits. They watch TV and join in about the sport or program being watched. They create and join groups of like-minded people.
Those not engaging in social media are now the outliers, not those taking part. Your audience is there even if you are not.