SEO – it is not a dark art, it is a skill.
Search Engine Optimisation has been through the ups and downs in digital marketing. Being high on the search rankings, particularly on Google, is a holy grail for some. Don’t believe in the 100’s of ads promising to get you #1 on Google within days for $10, they are not only a scam but could also damage to your SEO in the long term.
At Navatalk we set out an SEO strategy for our clients and follow the right road to improve performance.
It is not a quick win, but it is secure one that won’t see your site getting removed from Google altogether.
Good SEO Practice
- Website audit
- URL Structure
- Correct page content structure
- Keyword research
- Content planning to feature agreed keywords
- Links to other reputable sites
- Blog outreach – getting your blogs shared by others
- Social media sharing plan
- Image tagging
SEO done well will result in traffic. There are some who believe that organic clicks are better for business, and that may be the case in some instances.
We work to develop organic results that fit the marketing strategy.