Creating conversations – when and where?
What do you want when you are thinking about buying something. Ther are different buying modes. The purchase that is a necessity and you have made the decision, and the one where you have no need until you see and ad, talk to a friend, look in a shop window or are hungry to just buy something.
The sales process online does not work “I want – I click- I buy”.
It is “I want – I search – I search again – I go away – I come back – I look for reviews – I look for more options – I compare prices – I read a bit more – I look at a video – I put it in the basket – I go away again – I think about what else I could buy – I come back – I buy. ”
Every step of the way you can keep or lose a customer. If you create a conversation, you are mush more likely to make a sale. It’s like in a shop. If the sales person came up and shouted “BUY THIS_ NOW!” how many sales would they make.
Facebook. You get a like, but then all you do is put sales messages in front of people. They never click, You disappear. You put an interesting fact, a shared piece of information, a video of your manufacturing process, a review from a customer, a competition, a downloadable voucher, you get a click, you are in a conversation.
Blogging. You know your audience is interested in golf. You sell widgets. Nothing to do with golf. But there is a blog that says – Our Customer James Bought From Us and Now His Golf Handicap has Gone Down. Now you got their interest and the blog lets you tell them about how happy James was with your product that he goes home with less stress and more time to play golf. You put your blog on other sites.
Twitter. The conversation is going on as the Lions match progresses. You join in with the hashtag conversations. You are going to an exhibition, it has a hashtag, you make sure that you are using it to comment and engage. You are not going to an exhibition, join in anyway.
LinkedIn. You have 800 of your closest friends connected on Linkedin. Have you shared a post or given them a reason to remember you? It is a great place to share blogs and get engagement.
Good SEO Practice
- Website audit
- URL Structure
- Correct page content structure
- Keyword research
- Content planning to feature agreed keywords
- Links to other reputable sites
- Blog outreach – getting your blogs shared by others
- Social media sharing plan
- Image tagging
SEO done well will result in traffic. There are some who believe that organic clicks are better for business, and that may be the case in some instances.
We work to develop organic results that fit the marketing strategy.