Your digital footprint is an essential part of your daily business.
Led by Tim McKane the Consultancy Team will analyse your business, deliver a full report on your current digital position and create a strategy to improve your business in the digital world.
Tim has developed communications and marketing strategies for many businesses, large and small. He led the Brand Ignition Team at his previous agency, using the Ignition process to get under the skin of the company, the brand, the goals and the opportunities. The team at Navatalk also use the Agile Process to develop an understanding of customer personas.
- Website – an audit of your current site performance, analysis of your competitive position in relation to your competitors.
- Market research – using available online research to understand the market and future potential.
- SEO Keywords – research into the keywords that will drive traffic to your site, how you are performing and what needs to be done to improve.
- Social Media – what you are doing, how it is working, what needs to be done moving forward.
- Audience personas and targeting. Who are you targeting? What is their buying behaviour? What are the benefits of buying from you? What channels are they likely to be using?
- Content. What interests your customers, what content will engage them, where will they interact, what video should be produced?
- Data – how to use data captured from your digital interactions to inform your business. Using Google Analytics, Adwords and social insights as well as SEM Rush/
- Using Trello, SmartSheet, Basecamp, Whatsapp and other digital tools in your daily business.
Consultancy is charged at a daily rate.