We are seeing the results for Facebook improving every day. As we take advantage of the new features in the advertising area, including types of ads, targeting and analysis, our clients are getting returns with brand visibility and engagement. We ran a campaign for a local hostelry for an event, the feedback from us was analytical, from the customer was “we have seen a lot of new faces, so it must have worked”.
Euroauctions, a Northern Ireland company that runs auctions of heavy plant and large vehicles across the world is seeing an upturn in traffic from the Facebook ads we place in the market prior to each event. For those that think Facebook is not a business to business media, you should see the results. Thousands of interactions. We are placing campaigns across the world, from Australia to the US, Spain to Germany, and locally too. The world is opening up for marketing, as we sit in Holywood targeting audiences by location, incomes, interests, behaviour and more.
The use of video is also growing, so we have put in place the tools to create simple but effective video ads for not a lot of money. They get click-throughs to the landing pages and capture data. What more could you ask?
Our biggest development is a secret. We have been working on a project that changes the way the internet is used. It is exciting but will have to stay under cover until we are able to release it. It is a concept that has come out of Navatalk, and we will see it being applied in several different ways very soon.