Just what the hell is content marketing?
Mar / 22

Just what the hell is content marketing?

Navatalk Blogging

Content marketing? I have done the same job but with loads of titles. Content marketing is the latest iteration of digital marketing, and in conjunction with personalisation is the area that research tells us is focusing minds in 2015. Now that is a good thing and a bad thing. A good thing in that content […]

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The World Wide Marketing Opportunity – It’s Digital
Mar / 15

The World Wide Marketing Opportunity – It’s Digital

Navatalk Blogging

World Wide Marketing Opportunity That Facebook page you looked at? Or that Google search you keyed in? The YouTube video of Karaoke Carpool that has been seen over 50 million times (that’s Adele). Or the Instagram photo you shared. This is the world we live in today. These are not simply social media and search […]

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Why mobile marketing is important for 2016
Dec / 17

Why mobile marketing is important for 2016

Navatalk Blogging

Mobile Marketing As 2016 approaches, the most influential developments in the mobile marketing sphere will be the ones that serve to build and enhance the two-way relationship between businesses and customers, to make the process of discovery and outreach far more relevant and personalised and to provide customers with branded experiences that actually enhance their […]

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How your business can use video to reach new audiences’
Dec / 15

How your business can use video to reach new audiences’

Navatalk Blogging

reach new audiences If you’re not currently using video to reach new audiences, you should be and here’s why; 4 % of online user’s view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a purchasing decision   When […]

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How to stand out in a vast digital sea of competition
Nov / 13

How to stand out in a vast digital sea of competition

Navatalk Blogging

Stand out in a vast digital sea If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look or listen.   The starting point and backbone to a successful digital marketing strategy is content. Content is the spark that ignites an […]

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12 Essential Tips To A Successful Website Homepage
Nov / 11

12 Essential Tips To A Successful Website Homepage

Navatalk Blogging

The Most important page Are you a small business or organisation just getting your presence started on the web? Or do you already have a website and are baffled why your visitor traffic is lacking? In either case, here is an infographic from Hubspot Blogs outlining the essential components that you will need to include […]

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Around the world in 80 minutes
Nov / 06

Around the world in 80 minutes

Navatalk Blogging

The world is shrinking. Yes, I know that is a bit of a cliché, but it is more true than ever in 2015 and the benefits for Northern Ireland are growing. If you came to me ten years ago, and were thinking about selling a product internationally or were already exporting and wanted to build […]

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How to sell using social
Nov / 03

How to sell using social

Navatalk Blogging

Sell using online marketing! Social Selling – The use of social media to identify and engage prospects and customers at the right time in order to build better relationships.   Social selling creates and develops a new relationship between the buyer and the business by forming an ongoing dialogue at key stages within the purchasing […]

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Halloween Digital Marketing Statistics
Oct / 30

Halloween Digital Marketing Statistics

Navatalk Blogging

Halloween Digital Marketing Stats We’ve put some interesting facts together about digital marketing and Halloween. Take a look!

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How to get 250,000 blog views in a fortnight
Oct / 29

How to get 250,000 blog views in a fortnight

Navatalk Blogging

1/4 million Hits. At Navatalk we don’t just bemoan the Northern Ireland business community for its resistance to digital marketing; we also occasionally take our hats off to those local businesses who have embraced content marketing as a viable way of selling more. Unibaggage and NIparcels are two brands prepared to think of new ways […]

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