10 Reasons Why Digital has Revolutionised Marketing
Aug / 16

10 Reasons Why Digital has Revolutionised Marketing

Navatalk Blogging, News
Digital Marketing10 Reasons Why Digital has Revolutionised Marketing For over 40+ years I have written award-winning ads for TV, Radio, Outdoor and Press. I have planned strategies for the Ulster Bank, NITB, Tesco and Tayto as well as numerous smaller businesses when media buying was all the rage, getting a prime time TV slot was [...] Read More
Why Digital Projects Fail
Jul / 30

Why Digital Projects Fail

Navatalk Blogging
Digital DNA 2018Why Digital Projects Fail Last month, at Digital DNA, we attended a talk with an intriguing title 'Why Digital Projects Fail'. As Agencies, usually, we like to talk about our successes and the results we can deliver for clients. The thought of mentioning failure before a project has even begun seems counter-intuitive, right? But why [...] Read More
5 Hot Takeaways From Just Eat’s Business Growth Guide
Jul / 23

5 Hot Takeaways From Just Eat’s Business Growth Guide

Navatalk Blogging
Digital DNA 20185 Hot Takeaways From Just Eat’s Business Growth Guide Many entrepreneurs, business owners and company directors often wonder how they’re going to move their business forward, drive innovation and provide a valuable service or product that is profitable. So how did Just Eat grow to a 5.5bn FTSE 100 company? How did they [...] Read More
Digital DNA – Great Exposure for the Digital Industry
Jul / 16

Digital DNA – Great Exposure for the Digital Industry

Navatalk Blogging
Digital DNA 2018Great exposure for the digital industry...but who to? Digital DNA is a fast growing dynamic exhibition and conference in Belfast that highlights the growing number of digital companies in Northern Ireland. From small to large, Big Pixel to PwC, Equiniti to MyNI, walking around you get a real sense of a growing industry, [...] Read More
5 Insider Warnings from Hubspot’s VP of Marketing
Jul / 10

5 Insider Warnings from Hubspot’s VP of Marketing

Navatalk Blogging
Digital DNA 20185 Insider Warnings from Hubspot's VP of Marketing The marketing landscape in the digital world is perpetually changing, always moved by innovation in a customer first era. The team at Navatalk we're so inspired by the Digital DNA 2018 keynote from HubSpot's VP of Marketing, Kieran Flanagan (@searchBrat - Twitter) we've summarised it [...] Read More
Digital DNA – Who are your real competitors? Lessons from Danske Bank
Jul / 03

Digital DNA – Who are your real competitors? Lessons from Danske Bank

Navatalk Blogging

We really enjoyed Digital DNA 2018, so much so we wanted to share our key learnings from this year’s event!

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We Are Digital Leaders!
Jun / 27

We Are Digital Leaders!

Navatalk News
Last week Tim travelled to London for the Digital Leaders 100 Awards, we had been nominated for the Digital Team of the Year Award along with the rest of the MyNI team. We were competing with some heavy hitters, including the NHS and Lloyds Bank. And so to Maggie Philbin. Ex of Tomorrow's World as she handed over [...] Read More
Northern Ireland, Brexit and Marketing…
Jun / 12

Northern Ireland, Brexit and Marketing…

Navatalk News
Brexit is a shambles. Even if you are pro Brexit there is no argument about that. Central to that shambles is Northern Ireland and the border with Ireland. We have no idea what is going to happen. The solutions that are on the table are not even mixed yet let alone cooked. These are the [...] Read More
Yes – Facebook Screwed Up…But…
Jun / 07

Yes – Facebook Screwed Up…But…

Navatalk News
Facebook is terrible, leave now, run for your lives! There is no doubt that the privacy accorded to Facebook users needs to be upgraded, and that the ease of harvesting data through a survey that accessed friends data too was a massive screw up, but, there are are a few things to be taken into [...] Read More
Setting the Tourist Board on Fire
Nov / 08

Setting the Tourist Board on Fire

Navatalk Blogging
Tales from our Managing Director's adventures in advertising. Fire IMC came out of the embers of Manley's in 2001. We had been growing into a powerful advertising agency over the past ten years, from the design company that I had joined. We were also a bit of a mystery to the rest of the ad [...] Read More