Oct / 09
The Psychology of Pricing in the Digital Age
Navatalk Blogging, News
Case Study: How Price Affects Purchase Decisions Price *** The most talked about element of just about any product or service. Good value, or too much? High or low? A sign of the product quality, or lack of? Marketing puts the price at the centre of the process. There used to be the 4 Ps. Product, [...] Read More
Sep / 26
Think You Could Get Money from the Dragons? Google Can Help.
Navatalk Blogging, News
How Google Can Help You Define Your Audience & Figures! Dragon’s Den is getting a little weary. The Dragon’s are becoming more self-satisfied with every series, and their attitude to the pitchers can sometimes be nothing short of rude. But recently a father and son came to present their idea for designed wetsuits. It is [...] Read More
Aug / 28
You Are Losing Sales If You Don’t Get Digital Right!
Navatalk Blogging, News
You could be losing sales every day. Here’s why! I have been working in advertising and marketing for the past 40+ years. During that time I have had to adapt and embrace new technologies, marketing channels and business models. The media mix of TV, Press, Outdoor, and Radio are not gone, but they are unrecognizable. [...] Read More
Aug / 16
10 Reasons Why Digital has Revolutionised Marketing
Navatalk Blogging, News
Digital Marketing10 Reasons Why Digital has Revolutionised Marketing For over 40+ years I have written award-winning ads for TV, Radio, Outdoor and Press. I have planned strategies for the Ulster Bank, NITB, Tesco and Tayto as well as numerous smaller businesses when media buying was all the rage, getting a prime time TV slot was [...] Read More
Jul / 30
Why Digital Projects Fail
Navatalk Blogging
Digital DNA 2018Why Digital Projects Fail Last month, at Digital DNA, we attended a talk with an intriguing title 'Why Digital Projects Fail'. As Agencies, usually, we like to talk about our successes and the results we can deliver for clients. The thought of mentioning failure before a project has even begun seems counter-intuitive, right? But why [...] Read More
Jul / 23
5 Hot Takeaways From Just Eat’s Business Growth Guide
Navatalk Blogging
Digital DNA 20185 Hot Takeaways From Just Eat’s Business Growth Guide Many entrepreneurs, business owners and company directors often wonder how they’re going to move their business forward, drive innovation and provide a valuable service or product that is profitable. So how did Just Eat grow to a 5.5bn FTSE 100 company? How did they [...] Read More
Jul / 16
Digital DNA – Great Exposure for the Digital Industry
Navatalk Blogging
Digital DNA 2018Great exposure for the digital industry...but who to? Digital DNA is a fast growing dynamic exhibition and conference in Belfast that highlights the growing number of digital companies in Northern Ireland. From small to large, Big Pixel to PwC, Equiniti to MyNI, walking around you get a real sense of a growing industry, [...] Read More
Jul / 10
5 Insider Warnings from Hubspot’s VP of Marketing
Navatalk Blogging
Digital DNA 20185 Insider Warnings from Hubspot's VP of Marketing The marketing landscape in the digital world is perpetually changing, always moved by innovation in a customer first era. The team at Navatalk we're so inspired by the Digital DNA 2018 keynote from HubSpot's VP of Marketing, Kieran Flanagan (@searchBrat - Twitter) we've summarised it [...] Read More
Jul / 03
Digital DNA – Who are your real competitors? Lessons from Danske Bank
Navatalk Blogging
We really enjoyed Digital DNA 2018, so much so we wanted to share our key learnings from this year’s event!
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Jun / 27
