Look for new and innovative ways to develop and introduce new features into your products or service that matches customer intent.
For example – PandaDoc, document management software company wanted to grow through online search but discovered that potential customers didn’t search for “Document Management Services”.
Rather, they noticed potential customers searched for templates like CV templates, proposal templates etc.
In response to this, they launched a brand new template service that matched the intent of their target audience and encouraged people to sign up for their premium service. In return, premium subscribers had unlimited access to a host of document templates while PandaDoc acquired new customers.