What websites do you go to out of choice? The ones that really get you engaged? Social media? News channels? Sport?
Of course, if you are interested in buying something you will seek out sites that have that product, and people browse retail sites for fun. But what about your own company site? How often do you actually look at it? If you are an owner or an employee what is there that might bring you to have a look at yourselves online?
Not a lot I’ll bet.
It is more than likely a brochure. And if you have a company brochure printed, you will look at it a few times when it arrives from the printer, then put it aside and forget about it. SO that is where has all this tech has brought our marketing. A brochure that we look at on a screen rather than paper.
Your website has the capacity to be so much more.