10 Reasons Why Digital Changed Marketing
Aug / 16

10 Reasons Why Digital has Revolutionised Marketing

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Digital Marketing

10 Reasons Why Digital has Revolutionised Marketing

For over 40+ years I have written award-winning ads for TV, Radio, Outdoor and Press. I have planned strategies for the Ulster Bank, NITB, Tesco and Tayto as well as numerous smaller businesses when media buying was all the rage, getting a prime time TV slot was like trying finding hens’ teeth and snap bracelets was the next big thing for teenage girls.

But the world has changed, and the driving force is you, people. Here are 10 reasons why digital and marketing go hand in hand.

  • RISE OF SOCIAL PLATFORMS

    Social media belongs to the people that use it. They create and share the content that drives engagement.

  • BRICK & MORTAR STORES ADOPTING DIGITAL

    We can place ads to target any location. Digital advertising gives you complete control over who, where and what we spend advertising £ on. We ran ads for a client to be shown to people only when they were in the Boucher Road area of Belfast.

  • GLOBAL TARGETING

    We can place ads around the world. Our current campaigns are running in Australia, USA, Europe and the Middle East all from sunny Hollywood, Northern Ireland!

  • BIG DATA AT YOUR FINGERTIPS

    Big data is available everywhere you look. From Facebook analytics to website analytics, data has never been more prevalent. We can create ads for people based on their personalities, age and location, gender, interests, the way they shop, device and more!

  • CROSS PLATFORM COMPATIBILITY

    We cross fertilise. Facebook and Linkedin ads targeted through email addresses.

  • MORE OPPORTUNITIES TO CAPTURE CUSTOMER DATA

    Campaigns drive to landing pages that allow us to capture new email addresses. Competitions, free downloads, special offers are all opportunities to capture data.

  • REFERRALS FROM QUALITY CONTENT

    We get the audience to share our clients’ ads. People will send posts and ads to their friends and family if they think they are relevant.

  • THE DEATH OF MEDIA BUYING

    You only pay when someone clicks. If the ad appeals, and generates a click, then you pay. If not you get the brand awareness at no cost.

  • CONTENT IS KING

    Content captures attention. People like creative engaging content. They don’t want old-fashioned ads on their social feeds.

  • INNOVATION IS DIGITAL

    You are probably not using digital to the best effect. How do we know? Because hardly anyone is doing it right. Big and small companies are the innovators. The people are the driving force and the demand for instant gratification and products has never been greater.

The world of advertising is being changed. All the stuff you read about the peak of digital is nonsense. Facebook showed the PGA Golf last week. More and more fresh content will be produced by the digital channels to bring in new viewers. Digital marketing is only at the early stages. If you want to find out more, give us a call.

If you’d like help with the digital transformation process give us a call today!

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