You know that digital marketing will help your business grow. But the devil is in the detail. Digital marketing needs a team, with a range of skills and the ability to track results. Your marketing people cannot be expected to do it all and get the best out of the opportunities that digital marketing provides.
Here’s what we do…
- Meet you and find out about your business.
- Work with you to get an understanding of existing and potential customers.
- Investigate your competitors’ online performance.
- Work with you to develop a plan.
- Build campaigns on Google, Facebook, Instagram, Linkedin – whichever channels are right for you.
- Create campaigns that talk to your customers about the benefits of buying from you.
- Create innovative solutions to get more insights, traffic, inbound calls and emails.
- Meet regularly to plan the next stages.
Our digital team becomes your digital resource. Knowledgeable, talented, experienced and successful. When you have Navatalk as your digital department you will be ahead of the competition.
Awareness – If They Don’t Know About You They Can’t Buy From You!
The first step. People need to know who you are and what you do before they can buy from you. Usually a mixture of Google, Facebook, other social channels and display advertising.
Closing Your Sale
Digital marketing to help close the sale includes remarketing, those ads that “follow you around” to remind you, or to offer you a final deal. E-mail, content sharing, display ads, they can all help re-engage with people who were almost ready to buy or expressed interest.
More Knowledge – Better Marketing.
Information is available for your business like never before. You can track the traffic to your site and see what pages and offers are creating the most interest. Every campaign delivers information that you can use to improve your sales.
Talk About Customer Benefits Not Product Attributes.
Once people have found you, you can start the sales process. The equivalent of “Can I help” in a store or when you answer a call. Ask them what they need, tell them how buying from you will improve their lives.
Engaging with existing or past customers is also important. E-mail and social media are ideal for maximising the customer lifetime value.
Are you Getting Results?
Knowing that your investment is paying dividends is essential for business. At Navatalk we track everything. We use software to manage and record the time we spend on your account, so it doesn’t go over budget.
What is Your Investment?
We will work with you to agree on the level of digital input that will improve your business. We set goals. And we agree on a price. That can be for a project or an ongoing service, whatever suits you. The media costs are paid directly by you so there is no hidden markup.
“Navatalk helped to build and manage a social media community of relevant followers in a short space of time through researching, creating and promoting quality content on the most relevant channels, including a custom-designed blog. The depth of this community, means that there are existing relationships and opportunities for prolonged engagement with our target audience about our product.”
After working with Navatalk, Uno Modern Living has now started to take digital marketing seriously. I can only say it works. Navatalk created a search campaign for breakfast bar stools, and within three days two new customers arrived and bought barstools. Both told me they had found us through Google Search for barstools, which was why they were in the store, and one had been looking for quite a while and was delighted to find us.
“Navatalk have been helping us create an online presence for our Wedding Stationery Business. They have helped with everything … finding a photographer, building a website and advertising online. Tim and Caroline have guided us through each aspect involved in building the business and have given us lots of helpful advice. They seem to really care about making it work for us.”
At Navatalk we work with our clients to deliver effective, measurable campaigns that are cost effective and return on the investment.
Don’t doubt it, the world of marketing is now digital.
They make buying decisions on their sofa, in bed, on the bus, in the car, on the High Street. People are buying everything online. Our clients sell cars, fitness, leadership, accommodation, recycling, diggers, sofas, jobs and more. We understand how marketing works. How to bring people along the marketing funnel from awareness to conversion.