Every day you face challenges. Competitors entering your market. Customers being attracted elsewhere. Prices being compared online. Valued employees being tapped up by agencies. Cash flow.
At Navatalk, we will work hard with you to use the digital channels to sell more. It’s that simple.
What can digital marketing do for you?
Do you need to grow the awareness of your company? Are competitors eating into your market? Are you maintaining margin? Can people who want to buy you find you? Are there opportunities to sell in other markets.
We know about business. We work with clients across many sectors. We’ll talk to you about our costs and how they fit into your budgets. We’ll help you get a clear understanding of each channel and the best way to use them. Your company can avail of expertise in creating content, campaigns, social media engagement and you will have data that informs your decisions like never before. You will be the envy of friends who don’t get it.
The team at Navatalk builds campaigns that deliver effective messages to the right people, through the right channels to win you more business. And that is the name of the game.
This is what we can do for you!
- Develop a strategy to address the challenges in the current and future business world.
- Build on your insights of your customers.
- Use the right channels to bring people along the sales and marketing funnel.
- Help you engage with current and potential customers with interesting content.
- Use social media effectively to create conversations
- Build advertising campaigns that maximise the results through daily management and insights.
- Use the data captured to improve your marketing performance and inform your digital transformation
Digital marketing opens up markets. Navatalk builds campaigns locally and across the world, in the West Indies, Germany, Australia, Switzerland, the USA and more.
Our digital team becomes your digital resource. Knowledgeable, talented, experienced and successful. When you have Navatalk as your digital department you will be ahead of the competition.
People buy first from brands and businesses that they know. They get to know from advertising. They get to know by seeing who you are, what you do, reading your reviews, and clicking on links to your website. There is push and pull marketing. Google Search pushes your name out in front of people who are looking for what you are selling. Facebook advertising puts you in front of audiences that are targeted by their likelihood to buy.
Closing the Sale
Your sales and marketing people live for sales. You have heard the story many times. A pitch that went well. a call from a potential customer, an enquiry by email, a request on social media. Then it all goes quiet. Nothing. What happened? Did they find an alternative product or supplier? Were you too expensive? Or did it just drop off the agenda?
Digital marketing to help close the sale includes remarketing, those ads that “follow you around” to remind you, or to offer you a final deal. E-mail, content sharing, display ads, they can all help re-engage with people who were almost ready to buy.
The Information Age.
Information is available for your business like never before. You can track the traffic to your site and see what pages and offers are creating the most interest. You can look at the number of people searching for your products, and what exactly are they putting into Google to find what they want to buy.
Every digital interaction creates information. We can deliver that information to you so that you know that your marketing spend is producing results. We can also use digital tools to see what competitors are up to, what products might sell better, and which pieces of content are most engaging.
Engaging with People.
People buy from people. It is true, but with good content you can get the next best thing. When you go to a meeting, do you dive into the pitch, or chat for a while, about the news, the market, the business environment or the match last night. The social bit of social media can often be lost and swamped by sales messages. We help create a plan to engage with potential clients, to get them to know a more about you, like you and buy from you,
Engaging with existing or past customers is also important. E-mail and social media are ideal for maximising the customer lifetime value.
Conversion and Tracking.
Knowing that your investment is paying dividends is essential for business. At Navatalk we track everything. We use software to manage and record the time we spend on your account, so it doesn’t go over budget. We monitor the media spend on each channel on a regular basis with the goal of reducing the cost per click. We put the right cookies and pixels in place so we know which words and ads are producing results. We use Google Analytics and Facebook Insights to harvest the data that shows how effectively the campaigns are delivering.
What does it Cost?
Like the products and services you sell, we have a cost and a value. Truthfully, we sometimes struggle to get an appreciation of our value. Why? Because in a new market there is a misunderstanding of the level of expertise we deliver. Rather than having one person who is expected to deliver everything (we look at some job descriptions. The HR department is expecting one person to have the skills of five.)
Working with Navatalk, you get the marketing and strategic input from Tim. He has over 30 years in advertising and nearly 10 in digital. Caroline and Andrew both bring their expertise to every client in developing plans and delivering campaigns. Jane creates content, blogs, ads and videos.
We will work with you to agree with what digital input you can use to improve your business. We set goals. And we agree on a price. That can be for a project or an ongoing service, whatever suits you. The media costs are paid directly by you so there is no hidden mark-up.
“Navatalk helped to build and manage a social media community of relevant followers in a short space of time through researching, creating and promoting quality content on the most relevant channels, including a custom-designed blog. The depth of this community, means that there are existing relationships and opportunities for prolonged engagement with our target audience about our product.”
After working with Navatalk, Uno Modern Living has now started to take digital marketing seriously. I can only say it works. Navatalk created a search campaign for breakfast bar stools, and within three days two new customers arrived and bought barstools. Both told me they had found us through Google Search for barstools, which was why they were in the store, and one had been looking for quite a while and was delighted to find us.
“Navatalk have been helping us create an online presence for our Wedding Stationery Business. They have helped with everything … finding a photographer, building a website and advertising online. Tim and Caroline have guided us through each aspect involved in building the business and have given us lots of helpful advice. They seem to really care about making it work for us.”
At Navatalk we work with our clients to deliver effective, measurable campaigns that are cost effective and return on the investment.
Don’t doubt it, the world of marketing is now digital.
They make buying decisions on their sofa, in bed, on the bus, in the car, on the High Street. People are buying everything online. Our clients sell cars, fitness, leadership, accommodation, recycling, diggers, sofas, jobs and more. We understand how marketing works. How to bring people along the marketing funnel from awareness to conversion.